Black is just black... Isn't it?

When designing for print, black might seem like the simplest colour choice.

It's just black.. right? Hmm, not quite.

In the world of print, black comes in more than one form, and knowing the difference can dramatically affect the final result of your work.

Standard Black (K Only)

Standard black uses only 100% K (Key/Black) in the CMYK colour model. That means no cyan, magenta, or yellow - just black ink.

This is perfect for:

• Body text

• Thin lines

• Small graphics

• QR codes

• Items on white or light backgrounds

Because it uses only one plate, it prints sharply and cleanly without any risk of colour mis-registration (which can cause blurred or fuzzy edges).

Rich Black (Full CMYK Black)

Rich black is created by combining all four CMYK inks to produce a deeper, fuller, more velvety black (something that you may have chosen from the colour picker).

A typical rich black mix might look like:

• C: 60%

• M: 40%

• Y: 40%

• K: 100%

This blend gives the black more depth and richness—especially useful when you're working with:

• Large black areas

• Solid backgrounds

• Bold headlines

• High-impact visuals

But use with care as rich black can cause registration issues for small text or fine lines, so it’s best reserved for larger elements.

Why It Matters

To the untrained eye, the difference may seem subtle on screen. But when your work hits the press, it’s a different story.

• Using standard black for large fills may make them look washed out or dull.

• Using rich black for small text can result in blurry, misaligned prints.

Understanding the technical difference ensures your designs look intentional, professional, and high-quality.

Need help prepping your artwork? We’re always happy to review your files and advise on the best print practices to get you the sharpest results - black and beyond.