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5 Design Trends Every Brand Should Know from 2024

Szeyingg

Updated: Oct 17, 2024

In today’s fast-paced business environment, it’s essential for firms to stay on top of design trends that resonate with their customers. Whether you're launching new packaging, marketing materials, or a full rebrand, incorporating modern design elements can help elevate your brand. Here are five key design trends to keep an eye on.


ONE: Minimalism X Bold Typography

Minimalist design remains a strong force in 2024, but it’s now paired with bold, statement-making typography. This trend embraces clean lines, neutral colour palettes, and a sophisticated aesthetic. Brands use oversized fonts and striking letters to make their message pop against simple backgrounds. Minimalism makes products feel high-end and luxurious, while bold typography demands attention, making this a winning combination for brands looking to stand out on shelves.


TWO: Sustainability and Eco-Friendly Design

Sustainability increasingly drives consumer decisions, and eco-friendly designs are more than just a trend—they’re an expectation. In 2024, brands are focusing on sustainable packaging by using recycled materials, natural colours, and designs that minimise waste. Consumers are more eco-conscious than ever, and they gravitate toward brands that reflect their values. Green, earthy tones and nature-inspired motifs are common, but it’s the sustainability behind the packaging that truly resonates. Highlighting eco-friendly practices in design can attract a loyal, environmentally-conscious customer base.


THREE: Retro Aesthetic with a Modern Twist

Nostalgia sells! Many brands are tapping into this by incorporating retro concepts into their designs and products. In 2024, we’re seeing the resurgence of '70s and '90s colour palettes, patterns, and fonts. What’s different is the modern twist—combining vintage elements with contemporary layouts and finishing techniques.

This trend is particularly powerful in industries like toys, food, beverages, and fashion, where nostalgic packaging can evoke a strong emotional connection, all while feeling fresh and relevant to current consumers.


FOUR: Bold Colours and Gradients

While minimalist tones remain popular, bold, vibrant colours are making a major comeback. Brands are experimenting with striking gradients, vibrant neons, and unexpected colour combinations to stand out. This is especially impactful for tech, beauty, and lifestyle products where eye-catching designs are key to attracting attention in a highly saturated marketplace. Gradient colours, in particular, are being used to add depth and dimension to designs, creating a dynamic and futuristic look. Giving off optimistic vibes~


FIVE: Interactive Packaging

Interactive packaging is where design and technology meet, offering customers a way to engage with your product beyond just the physical item. QR codes are one of the most common tools being used to connect packaging with digital experiences (check out some ideas here!), like augmented reality content, video tutorials, or discount offers. In 2025, you can expect even more brands to incorporate interactive elements in their packaging. It’s not just about catching the eye; it’s about creating a memorable experience that consumers will want to share.

Incorporating these five design trends can help your brand stay ahead of the curve and create lasting impression. Whether it’s through minimalist sophistication, eco-friendly practices, or interactive elements, aligning your brand with the latest design trends is key to keeping your customers engaged.


These are five trends we observed in the year of 2024 as we approach the end of it, but let your imagination go wild! Ready to refresh your packaging or marketing materials? Will you be the next trend setter? At Highlight Printing Services, we specialise in bringing cutting-edge designs to life with high-quality print solutions. Get in touch with us today to start your next project!

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