Okay, I get it—the mooncakes haven’t even hit the shelves, and here we are talking about Christmas or Lunar New Year. But hear me out! If you’re in the business of selling, gifting, or delighting customers during the holidays, here’s the truth: by the time the festive mood hits the streets, your print deadlines should already be done and dusted. The Importance of Early Planning Here are a few reasons why it pays to start thinking about your festive packaging (or print) NOW :